Digital Marketing Specialist, SEO & SEM

Marketing · Miami, Florida
Department Marketing
Employment Type Full-Time
Minimum Experience Mid-level

Optimum7 has an opportunity for you to join their growing team! We are a full-service eCommerce Software and Development Company with a particular emphasis on custom eCommerce and marketing.


While employees at the Miami office are currently working remotely, we are planning to reopen the office once it is safe to do so and would like you to join the team in person. However, we are also encouraging candidates all across the East Coast to apply for fully remote employment.

 

What we're looking for:


The Digital Marketing Specialist should have a keen ability to appropriate Key Performance Indicators (KPIs) and conduct online marketing initiatives, such as paid ad placement, sponsorship programs, content marketing, email promotions, or viral marketing campaigns on social media sites. 

 

While reporting to the Marketing Director, your responsibilities will be to:

 

  • Expand search engine marketing campaigns to meet our client's defined goals and strategic objectives.
  • Provide forecasts for cost, traffic, and ROI for search marketing channels.
  • Analyze and report on key metrics for SEO campaigns in Google and Facebook.
  • Work effectively with a broad spectrum of both internal team members and external vendors/clients.
  • Build, analyze, and test SEO campaigns and strategies including landing page and ad testing.
  • Manage all aspects of SEM reporting including daily activity reports, tracking codes, and technical campaign requirements.
  • Analyze categories with competitive websites to gain market intelligence.
  • Plan and oversee content marketing strategies to coordinate all content strategy, creation, implementation, and promotion strategies.
  • Work in collaboration with the Programming and Design Departments on client projects

 

Must-Have Skills:

 

  • Self-starter approach to work, with an eagerness to consistently meet and exceed objectives and take on more responsibility.
  • Comfortable working with team members at all levels.
  • Great Communication Skills
  • Demonstrated ability to manage projects, delegate to team members, time, and task management.
  • Outstanding organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines.
  • Excellent writing skills and the ability to write detailed articles demonstrating expertise and authority in specific Internet Technology fields.
  • Experience with eCommerce and CMS platforms is a plus. (Shopify, Bigcommerce, WordPress, etc.)

 

Qualifications:

 

  • At least 2 years of experience in SEM, SEO, Google Analytics. Google Certification is a plus.
  • Bachelor’s degree in Marketing or related field preferred.
  • Great analytical and quantitative abilities.
  • Full understanding of SEM metrics.
  • An incredibly fast learner.

 

What Does Optimum7 Offer You:

 

At Optimum7, we value our employee's time and efforts. Our commitment to your success is enhanced by our extensive benefits package including paid time off, medical benefits, and future growth opportunities within the company. Plus, we work to maintain the best possible environment for our employees, where people can learn and grow with the company. We strive to provide a collaborative, creative environment where each person feels encouraged to contribute to our processes, decisions, planning, and culture. In other words, you can make a real difference here.


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  • Location
    Miami, Florida
  • Department
    Marketing
  • Employment Type
    Full-Time
  • Minimum Experience
    Mid-level